YES! Facebook finally lets these beautiful body positive lingerie ads run on the site

Earlier this week, Facebook banned gorgeous body-positive campaign ads by lingerie brand, Curvy Kate — but after the designer rightfully spoke out against the social media corporation, Facebook has reversed the decision and claimed the ban was an “error.”


The stunning photographs, part of Curvy Kate’s #TheNewSexy campaign, advertise the Scantily underwear collection — not with professional models — but with eight beautiful women who wouldn’t typically be featured in mainstream lingerie editorials: an amputee, a women who has recovered from anorexia, a woman with alopecia, and a trans woman — just to name a few.

Despite these ads being no more risque than any other image shared on Facebook, Curvy Kate received a rejection from Facebook, citing a “policy violation.” Mind you, none of the women pictured are fully nude:

“We don’t allow ads that promote sexual acts, sexual videos and publications, strip clubs or adult shows. Ads like these are sensitive in nature and typically evoke a negative reaction from viewers.”

Really? Because I have seen a lot worse than, say, this beautiful woman pictured below, on FB.


Hannah Isichei, who is the head of PR for Curvy Kate, shared her disbelief with Facebook’s original action in a statement to Yahoo:

“We were baffled, as were our fans. Everyone who is active on Facebook has seen pages that should be banned, such as those featuring violence, racism or sexism but yet eight women spreading a powerful message has been deemed as ‘negative.’”

Thankfully, Facebook has fixed their mistake, releasing a statement to The Drum that, due to the massive amount of ads they process weekly, they sometimes incorrectly ban ads — like the one of this beauty:

However, as The Drum points out, this is not the first time that an image of a woman with a less desirable body type (as deemed by the mainstream) was considered a policy violation.

Earlier this year, Facebook had to apologize — again — after banning a photo of plus-size supermodel and #EffYourBeautyStandard hashtag creator, Tess Holiday, wearing a bikini.


Many of the flawless ads are now published on Facebook — though Curvy Kate’s PR has said that another two images have been rejected, including one of Effie, the beautiful trans woman pictured in the advertisements.

Facebook needs to figure out why these supposed “errors” seem to frequently occur around women with certain kinds of bodies. Until then, we can be relieved that brands like Curvy Kate exist to challenge our messed-up set of beauty standards.

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