Everything at this new online grocery store costs $3

If you’re looking to move all of your food shopping online, then we have a store for you. Actually, even if you like going to the grocery store (who are you?), you’ll want to keep reading, too. The online grocery store Brandless emerged on the internet shopping scene on July 11th, and it’s already making a name for itself despite the fact that it doesn’t sell brand names. That’s because every product on Brandless is only $3. That’s right — forget dollar stores, this $3 store is the way of the future.

Before you jump to the conclusion that Brandless must be selling low-quality products because of that insanely low price, know that many of the items the company sells are certified organic, gluten-free, GMO-free, vegan, or kosher. Yeah, we can’t wrap our heads around it either.


Usually eating clean means spending more money, but Brandless is trying to put an end to that by removing brand names.

They calculated what the company calls a BrandTax™, which adds to the cost of everyday products. Brandless argues that brand names — and the marked-up pricing that accompanies those familiar brands —  make you think that the quality of the product is better, but it rarely is.

Bargaineering and Wallet Hacks creator Jim Wang agrees that you don’t need to buy brand names for many products, including food staples. Enter Brandless — which sells food, household supplies, beauty and personal care products, and office supplies — all for $3, thanks to the company providing you products right from the source.

With items like coffee, granola, condiments, snacks, and pasta, Brandless can help you stock those kitchen cabinets on the cheap. The company also sells kitchen supplies like porcelain dishware and utensils — and yes, that’s all $3 as well. Even better: you can get environmentally-friendly cleaning supplies and cosmetics, like lotions, face wash, and hand soap.

There’s the added bonus that Brandless has partnered with Feeding America and makes a meal donation to the U.S.-based hunger relief organization every time you shop.


If you think this is all too good to be true — it isn’t. But there is one tiny catch. You have to pay for shipping, which is a flat fee of $9. That’s pretty reasonable and made even better when you discover shipping is free if you spend $72 as a non-member or $48 as a member of the company’s B.More program, which has a $36 annual fee.

So what are you waiting for? Brandless only launched a day ago, but there’s no reason to wait on trying out this innovative, sustainable, and affordable new way of shopping. After all, it will only cost you a few dollars.