Estée Lauder now offers 56 shades of its best-selling foundation
The legendary beauty brand Estée Lauder just expanded its best-selling foundation range to include a whopping 56 shades. Less than a year ago, it would have been unheard of to see a major beauty brand drop such a wide shade range of foundation, but this expansion is proof that having an inclusive and diverse shade range is steadily becoming the industry norm.
In a beautiful campaign with everyone’s favorite ballerina, Misty Copeland, Estée Lauder debuted the expanded range of its Double Wear Stay-In-Place Foundation ($42). If you’re looking for a new foundation that leaves your skin with a flawless yet natural, matte finish, then this buildable product is for you.
Estée Lauder’s Double Wear Foundation comes in Cool, Neutral, and Warm undertones with shades that have been blended, so you can rest assured that they won’t look gray on deeper skin tones. This is the kind of attention to detail that really sets beauty brands apart, and people of color take notice.
If you still need a little convincing, check out Misty Copeland’s campaign for the brand.
https://www.youtube.com/watch?v=5hZvKaLAEPo?feature=oembed
If this foundation can take a hardworking artist and athlete like Misty from morning to night, think of the wonders it will do for the rest of us.
Misty wears shade 4W1 Honey Bronze of Estée Lauder’s Double Wear Foundation ($42).
When speaking to PopSugar about the difficulties in finding inclusive makeup lines, Misty said:
"It can be challenging, yes, but I'm relieved to see that's no longer the case. Our differences are to be celebrated and embraced. The beauty industry making this shift is all positive. Inclusivity is the gateway to equality and I will always be a champion of that approach."
We couldn’t have said it better ourselves! Pop on over to Sephora and pick up Estée Lauder’s Double Wear Foundation for yourself.
