Um, why does Emma Watson’s “Beauty and the Beast” doll look EXACTLY like Justin Bieber?

In news Beauty and the Beast fans probably didn’t expect to read today, Emma Watson’s Belle doll is a Justin Bieber look-alike. Because apparently, everyone who works at Disney’s doll-making factory has face blindness and cannot tell a Harry Potter legend from the dude who peed on his dressing room floor that one time.

And fans of Watson who are eagerly anticipating her take on the fan-favorite Disney Princess, of course, have OPINIONS.

Though some have noticed the doll’s resemblance to another major male celebrity.

… And another major female celebrity.

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Just, you know, not Watson herself.

It’s all pretty hilarious, but at the same time, kind of crappy for Disney collectors who were psyched to get their hands on some new Belle merch. At least the live action Beauty and the Beast happens to look more and more amazing with each trailer, especially now that we’ve actually seen Watson sing.

Yeah, sorry guys — the Bieber thing is 100 percent forgiven now that we’ve heard Watson croon “I want adventure in the great wide somewhere.” March 17th cannot come quickly enough.

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