This “Boy Brow” Dupe Gives Me Full, Feathery Brows and Costs Less Than a Latte

It's only $4.

Welcome to Game-Changers, a weekly series in which we reveal the holy grail beauty products we’re loving now—the ones that saved our hair, cleared our skin, and, in some way, changed our lives.

After a year of Zoom calls, sweatpants, and lazy takeout dinners, my makeup routine has seen a major shift. I no longer bother contouring my cheekbones, I’ve stopped wearing foundation under my masks, and I’ve given up all attempts at winged eyeliner. However, the one makeup step I’ll never skip is filling in my brows

For me, having bold and slightly bushy brows is the best confidence-booster there is. When I ran out of my tried-and-true Glossier Boy Brow, I started searching for an affordable dupe to replace it. Spoiler alert: I found it. For only $4, the e.l.f Wow Brow gives me instantly fuller brows with just a few coats. 

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e.l.f. Cosmetics Wow Brow Gel

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The e.l.f. Wow Brow enhances my natural brows and takes them to the next level. It has a small spoolie that makes each application precise—defining your eyebrows without overdoing them. Then, the buildable wax-gel formula clings to each brow hair for that feathery, no-makeup-makeup look that looks incredibly natural. Plus, hairs stay in place and it lasts all day. Basically, the Wow Brow is your brows, but better.

A three-step eyebrow routine used to be the norm for me. First, I’d shape my brows with a pencil, then fill in the sparse areas with pomade, and top them off with a coat of gel. (Whew, I’m already tired!) Now, instead of doing all that I just swipe on the e.l.f. Wow Brow for an effortless glow-up. For a quarter of the price of Boy Brow, the Wow Brow will do exactly what its name implies: wow you.