This bagel company is selling “cheese shampoo” and “bacon conditioner,” so your head can smell like a breakfast sandwich

By Clairebeaudreault

March 20, 2018

By Clairebeaudreault

March 20, 2018

If you really want to take your morning breakfast routine to a new level, there’s a new shampoo and conditioner set that will make your hair smell like bacon and cheese. Yup, really.

Fast-casual bagel restaurant Einstein Bros. Bagels is celebrating a new sandwich release with an unusual promo. To promote the new Cheesy Wakin’ Bacon sandwich, the chain is offering a limited-edition shampoo and conditioner set inspired by the bagel’s ingredients. We thought it was an early April Fools’ joke, but this does not seem to be the case.

People who love bacon go hard, working bacon into everything (including a summer camp). Bagel love isn’t far behind, so we see where the Einstein Bros. is going with this. Still, bacon and cheese hair sounds like…an acquired taste.

The Cheesy Shampoo and Wakin’ Bacon Conditioner set is now available online at EinsteinBros.com, while supplies last. Grab both products for $9.99, which is honestly a steal. We’re not sure about the product ingredients, but the sandwich is made of nitrate-free bacon, cage-free eggs, and cheddar and served on a six-cheese gourmet bagel.

Kerry Coyne, SVP of Marketing, Product, and Innovation for the company, said in a press release sent to HelloGiggles:

"What better way to start the day than with the delicious aroma of the new Cheesy Wakin’ Bacon sandwich from Einstein Bros. Bagels. This is the ultimate breakfast apéritif — now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long."

We’ll have to smell for ourselves, but it seems like the perfect gift for the breakfast-obsessed.

The Cheesy Shampoo & Wakin’ Bacon Conditioner Gift Set is $9.99.