This drugstore brand makes identical makeup to luxury brands for ridiculously cheap

If you’ve never heard of the drugstore makeup brand e.l.f, you’re welcome. I’m about to open your eyes to the cheapest and best beauty haul of your life. E.l.f. boasts a comprehensive line of makeup and skincare products that are almost all under five dollars. But the thing about e.l.f. is that a lot of their products are identical (we call ’em dupes) to high-end luxury makeup products for a fraction of the price. See for yourself.

Color correcting primer

E.l.f. ($6) vs. Smashbox ($39)

BB Cream

Elf’s tinted moisturizer ($3) vs. Smashbox’s BB cream ($39)

Eye brow duo

E.l.f. ($3) vs. Shisheido ($30)

Eye shadow palette

E.l.f. ($10) vs. Urban Decay’s Naked ($54)

Ink eyeliner

E.l.f. ($3) vs. Chosungah 22 ($20)

Lip pencil

E.l.f. ($3) vs. Nars ($26)

Contour palette

E.l.f. ($6) vs. Anastasia Beverly Hills ($40)

Concealer

E.l.f ($3) vs. Nars ($29)

Baked highlight and blush duo

E.l.f. ($4) vs. Laura Geller ($37)