Doritos have embraced the rainbow for an awesome reason

We’ll take tolerance in any form, but especially when it comes in a tasty snack, and even better when it’s Cool Ranch flavored.

Doritos has partnered with the It Gets Better campaign to produce these rainbow chips, inspired by the Pride Flag, and now we’re inspired eat all the Doritos. Like we needed another reason.

These chips are so super special, however, that you can’t find them in just any old store. You have to donate $10 to the It Gets Better Project in order to get your hands on a bag. But it’s worth it for such an awesome cause. It Gets Better’s mission is to “communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them.” Once you donate, they ask that you share your own messages of hope and inspiration using the #BoldandBetter hashtag.

Their initiative has helped so many young Americans that Doritos’ Chief Marketing Officer, Ram Krishnan felt inspired to to offer the chip maker’s support to the cause. He said in a statement, that the rainbow chip would bring “ an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

Doritos joined the ranks of several other megabrands that have been outspoken with their support of the LGBTQIA community. Back in June, Oreo posted this Photoshopped picture to their Facebook page for Pride Day. It sparked nationwide controversy, but Oreo, and it’s parent company, Kraft, awesomely stuck to their guns.

Basil Maglaris, a spokeswoman for Oreo said, in a statement, “We are excited to illustrate what is making history today in a fun and playful way.” She told ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”

After this summer’s Supreme Court ruling, the #LoveWins hashtag was co-opted by dozens of megabrands, like Target, Facebook and Chase, sending the message that they are willing to support and defend all types of love. 

You may not be able to get your hands on an actual rainbow Oreo, but for a measly $10 you can get yourself a bag of even cooler Ranch-flavored Doritos, and you’ll be helping fund an organization that has been integral in changing the lives of million of young people who identify as LGBTQIA.


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