David Beckham did push-ups on Instagram — but not for the reason you think

To be entirely honest, when we heard about David Beckham doing push-ups on Instagram, we thanked the social media gawds for what sounded like a traditional thirst trap situation. But that’s totally ridiculous because 1) clearly Beckham doesn’t need to trap anyone into lusting after him and 2) we can’t believe were so blinded by his um, allure, that we didn’t immediately get that this was simply Beckham’s contribution to the 22 push-ups challenge.  Our bad, Becks.

As The Daily Dot reported, the soccer star dropped and gave us 22 after friend and filmmaker Guy Ritchie nominated Beckham to help bring awareness to the veteran suicide epidemic, a movement initiated by veteran advocacy organization 22Kill.

Because he’s no ordinary man, Beckham did his first set of 22 pushups on a plane at 44,000 feet in the air.

In the caption, Beckham explained the challenge before tagging Ritchie, Justin Theroux and his son Brooklyn.

So my lovely friend Mr Guy Richie the film maker and supreme athlete has nominated me to do 22 press ups consecutively for 22 days ( and by the way his challenge was that I do my first lot at 44,000 feet as he knows I'm travelling) ....This isn't one of his daily routines where he likes to teach u a lesson and beat you, it's for a very good reason... 22 service men kill themselves post conflict... 22 a day, basically 1 an hour. So I am doing what Guy R , Jason S and Charlie H are doing and supporting , respecting and appreciating all the service men and women and their sacrifice ... we shine a light to support and help save lives.

Beckham gets all of the props for getting on board with the challenge. He joins a growing list of celebrities doing the 22 push-ups challenge, including John Krasinski, Chris Pratt, Anna Farris and the Stranger Things cast. We look forward to more famous faces working on their fitness in order to give such an important cause a well-deserved platform.