The creator of “on fleek” wants to launch a hair and cosmetics line

Can you remember the first time you heard something referred to as “on fleek?” Even better, can you remember the first time you slayed a pair of damn near perfect, ombré but not too ombré, bushy, but still totally sleek brows? Before “on fleek” was there ever even a proper word to describe such brows? We think not!

The term “on fleek” was created by Kayla Newman aka Peaches Monroee in a Vine video from 2014. Since then, it’s been plastered on t-shirts, quoted in rap songs, tweeted by the likes of Taco Bell and IHOP, and turned into a Tarte lipliner. Beauty brands have used it in campaigns, and mall stores like Forever 21 have cashed in on the popular and unfortunately untrademarked quote.

Kayla, whose love for beauty inspired “fleek” in the first place, is now looking to launch a cosmetics company. The college student has started a GoFundMe page to raise capital for her business. Kayla’s line will include cosmetics and extensions. She told The Cut via email:

"My plans for the hair line is make sure people enjoy/learn about hair extension, also I want to expand, by reaching millions of people; also with the cosmetic line I want to bring out my creative side, I want so many young ladies and women to feel even more beautiful. But I do know this is going to be hard work but I am willing to do [it], even while in college."

In the two days since its launch, Kayla has raised more than $7,000 of her 100k goal.

She writes:

"Hello Everyone, some of you may know me as Peaches Monroee but my name is Kayla. I came up with the phrase/word "Eyebrows on Fleek". Everyone has used the phrase/word but I haven't received any money behind it or recognition...I want to start a cosmetic line and hair line; But I don't have any money to do so. Maybe this can help me with my wishes and dreams."

The creative teen has a lot of support behind her venture. Filmmaker Matthew Cherry pointed out that creators of “Damn, Daniel” and “cash me ousside” have profited off viral fame while black teens tend not to. 

Click here to donate to the Peaches Cosmetic and Hair line, which we hope will include first and foremost — a complete line for all things brows. 

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