Crayola is getting rid of a crayon and we don’t know what’s real anymore
Crayola is about to make a major change to its crayon box, and we don’t have a say in any of it. Considering how dedicated we were to crayons when we were kids (and still are, tbh), we’re not taking this news very well. Okay, here we go: Crayola is killing off a classic crayon, and it might as well be killing our childhood and our children’s childhoods.
OKAY, maybe that’s a little dramatic. But still. Ugh.
Last week, the crayon company announced that something “BIG” would be happening at Crayola on March 31st. The company said it will be retiring one of its iconic colors, but didn’t say which one. Honestly, we didn’t even know it was legal to just kill a color. But apparently it is, because it’s happening. And soon.
The company didn’t simply just announce this extremely upsetting news, but it wants fans to guess which color it’ll be, and then RSVP to a live-streaming event to see it all unfold right before our very eyes.
There is some good news at the end of this dark tunnel, however. We at least won’t have to live the rest of our lives with 23-count or 64-count boxes of crayons. Joshua Kroo, Director of Marketing Communications & Virtual Creativity Platform, told Mashable that the 24-count box is safe.
"The color will be retired across the entire crayon portfolio including the iconic 24 and 64 count boxes as well as all other Crayon products," he said. "Crayola is all about innovating with color so consumers can expect that there will be a new, exciting color coming soon! Of course, the 24 box will always have that number of crayons."
Good. That would have been too much change, too quickly.
Crayola keeps teasing the announcement on social media, clearly to rub it in our faces that our lives are spinning out of control — one nixed crayon color at a time.
So which color will it be? Violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo, gray, or god forbid, BLUE GREEN?
We’ll just have to tune in on the 31st to find out. As long as they don’t change the smell of crayons, we think we’ll be able to get through this.