H&M’s Coachella collection is coming, so get ready for festival season

When you picture “festival fashion” you probably imagine tons of fringe, denim short-shorts, and an overall boho vibe, right? Well, H&M’s new Coachella collection is taking things in a different direction — but we’re not at all surprised.

Featuring an array of ultra-’90s styles, including raw-edged denim, slip dresses, embroidered jackets and skirts, windbreakers, and spaghetti straps galore, the “H&M Loves Coachella” collection is still super on-trend, it’s just not what we would have predicted.

The collection’s ad campaign features indie-pop band The Atomics singing a cover of The Grass Roots’ “Let’s Live For Today” in a sun-drenched California dreamy music video, and modeling the line in still photos. The band of siblings, who have worked with H&M in the past, are performing at Coachella in April for the first time, too.

It may feel a little early to start thinking about carefree summer fashion, but don’t sweat it. H&M’s Coachella collection won’t be available until March 23rd — plenty of time for this ice-cold weather to warm up.

https://www.youtube.com/watch?v=VNi7oRDkvz8?feature=oembed