Chroming is a new beauty trend and it involves lipstick all over your face

Ah, the things we do in the name of beauty. We tried contouring with almost every color of the rainbow. We tried strobing for a nice luminous glow. We even tried baking to set our makeup (but we ran out of powder). Now there’s a new trend making waves in the beauty world, and it’s one of the most inventive—yet simple—techniques yet.

Chroming is essentially a highlighting technique, but with a totally new method: It involves applying shimmery lipstick to your cheekbones, brow bones and eyelids. This isn’t a random fad we found on Pinterest—Chroming comes to us from Dominic Skinner, a senior artist at MAC Cosmetics in the UK, so you know it’s tried and true.

Dominic introduced the technique on Instagram last week.

Beauty fiends went wild! People have been trying the look and sharing pics of their results. Many of them tried it with the lipstick he suggested—the new “All I Want” lipstick created by Mariah Carey exclusively for MAC. As you can see, the shade is a shimmy champagne color.

There’s no doubt about it—Chroming gives your skin a nice illuminating glow.

And it looks fab on a range of skin tones.

Some people are even trying chroming in lieu of foundation.

A lot of products have been pulling double duty lately. Lipstick can double as cheek stain. Eye shadow can fill in your brows. So why not use a little lipstick on your cheekbones? We’re sold on chroming!