Becca Rose
November 12, 2017 1:09 pm
Kevin Winter/Getty Images for DIRECTV

Taylor Swift is back and ready for another album cycle. Reputation is her sixth time navigating the madness that leads up to an album dropping, and it seems like she was thinking deeply on that this time around. To up her game, she partnered with Target for a special magazine to go with a purchase of the new record. The magazine is named after the album and includes original writing from Swift in new forms — like a heartfelt letter to fans explaining her Reputation motivations. Sure, we’re used to her incisive lyrics hitting us right in the feels. But the essays and poems in Taylor’s album booklet are something totally different. All the Reputation content has Taylor fans freaking in relatable tweets — including us.

“I’ve been in the public eye since I was 15 years old,” Taylor wrote about her own experiences. “On the beautiful, lovely side of that, I’ve been so lucky to make music for a living and look out into crowds of loving, vibrant people. On the other side of the coin, my mistakes have been used against me, my heartbreaks have been used as entertainment, and my songwriting has been trivialized as ‘oversharing.'”

Some of what she had to say is more universal, even to those of us not in the limelight. “We think we know someone, but the truth is we only know the version of them they have chosen to show us. We know our friend in a certain light, but we don’t know them the way their lover does… Their mother knows them differently than their roommate, who knows them differently than their colleague… The point being, despite our need to simplify and generalize absolutely everyone and everything in this life, humans are intrinsically impossible to simplify.”

The honest letter touched a lot of fans.

And then we discovered Taylor Swift also included a couple personally written poems.

This first poem addresses a lot, seemingly referencing the past year or two that Swift’s had.

There are a lot of deep thoughts to parse through here, but you can tell it’s Swift’s writing. She is undoubtedly an amazing songwriter, but this might be the first time we’ve been able to see her poetry up close.

This second one is all about “Why She Disappeared.”

With lines like “When she crashed, her clothes disintegrated and blew away / with the winds that took all of her fair-weather friends,” you might be tempted to think Swift has entered her emo-poetry phase. But fret not, because she brings it all back around to her specialty topic by the end: Love.

The poems are gorgeous. And fans are absolutely obsessed.

If you want to check out the rest of the Reputation magazines, you can snag them at Target or grab it online on Target’s site.

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