Taylor Swift unveiled the cover art and name of her new album, dropped the first single, and has everyone talking about her new look and new attitude. Plus, you’re about to see even more of her, because Swift’s face will be plastered all over UPS trucks throughout the country.
Why? Because she can.
UPS is the official delivery partner for Swift’s Reputation album, so it makes sense that the company would want to promote its involvement with the pop star. You know, since she has about a bajillion followers. The partnership is a little confusing though, considering very few people buy physical copies of CDs anymore. Either way, it’s good promotion for both parties, so everyone seems to be winning.
Speaking of winning, everyone who snaps a photo of a Taylor Swift-themed UPS truck and tags the company’s account with the hashtag #TaylorSwiftDelivery will have a chance to win concert tickets.
In a press release, UPS humble-bragged about its long-running friendship with Swift — a friendship that started back before she was a mega star.
The trucks will be hitting the roads this weekend starting in New York, Nashville, and Atlanta.