Sofía Vergara launched a startup that delivers underwear to your door
The Modern Family star has teamed up with nonprofit Seven Bar Foundation to relaunch women’s underwear brand EBY (formerly “Empowered by You”) as a new subscription service. As for how the two go hand in hand: 10 percent of EBY’s net sales will go towards the foundation, which provides women with micro-financing to help them expand their businesses.
The collection ranges from sizes XS to 4XL and offers six different styles: thong, cheeky, brief, g-string, bikini, and boyshort. Customers will have to buy the underwear via online subscriptions, available for monthly, every other month, or quarterly deliveries. Business Insider reports that each pair will cost around $15.
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This is just the latest addition to the business-savvy actress’s empire, which includes her own perfume and previous endorsement deals with Pepsi, among other brands.
Head to join-eby.com to sign up starting Sept. 25.