Here’s the psychological reason why we’re all so obsessed with the Kimye/TSwift feud
Taylor responded with a text post on Instagram in which she sounded (justifiably) hurt and furious.
As we all discuss whose side we’re on and wait with bated breath to see what happens next, there’s no denying one thing: we are straight-up obsessed with this feud. We know it’s petty. We know getting caught up in savage celebrity drama isn’t necessarily the best way to spend our time and energy.
But still, we can’t seem to help it. Every morning we’re wondering: what did Kim say today? How is Taylor responding? Is someone gonna get sued? And most importantly: who’s in the right?!
If the obsession feels compulsive, turns out it actually is. Vice asked Cecily Luft, a psychometrist, to weigh in on the psychological reasons we can’t get enough of the Kimye/TSwift feud. Her response is pretty legendary.
Whether you’re Team Kimye or Team TSwift, that sounds about right, doesn’t it? Cecily says that even though the obsession makes sense from a psychological standpoint, that doesn’t mean it’s not problematic.
Which begs the question: is it OK if our favorite form of self-care is watching Keeping Up With The Kardashians or jamming out to 1989?