Rachel Leishman
Updated Sep 03, 2017 @ 1:42 pm
Lady Gaga performs during day 2 of the 2017 Coachella Valley Music & Arts Festival (Weekend 2) at the Empire Polo Club on April 22, 2017 in Indio, California.
Credit: Christopher Polk/Getty Images for Coachella

Lady Gaga continues to change the world. And this time, it’s with a Tudor Watch campaign. Lady Gaga just became the first woman to star in a campaign for the brand. And Gaga has always been revolutionary. From her support for Kesha to her new Netflix documentary following a year in her life, we’re pretty obsessed with everything she does.

Gaga is joining the brand as part of Tudor Watch’s #BorntoDare campaign, which also stars David Beckham and rugby pro Beauden Barrett.

Yas, Gaga! Lead that campaign!

Normally, the campaigns are led by sports figures. So it is pretty special that Gaga gets this one. And, of course, her campaign is exactly what you’d expect from her.

As you can see, Gaga is dressed in all black with a headdress on, the watch a prominent figure on her wrist and the only jewelry she’s wearing. It is honestly so surprising that the watch isn’t overshadowed by this amazing woman! It is really a great pairing.

So far, there is just the one image out. Whether or not there will be more pictures, we’ll have to wait and see. But it is a pretty great picture for the first woman ever to star in a Tudor Watch campaign.

But the best part is that the picture is so Gaga. Most the time, campaigns are focusing on the watches without capturing what makes their celebrity so special. But when you have Lady Gaga as your star, you have to make sure you’re true to the woman you’re using. And they definitely were!

We’re so proud of Gaga! The campaign looks amazing.