The new Valentine’s Day-themed scents from KKW Fragrance launch today, and they’re sweeter than candy.

On the heels of Kim’s Crystal Gardenia scent (which made a record $10M dollars in a single day) comes the Kimoji Hearts Fragrance collection. The latest KKW offerings are a playful, yummy departure from the first fragrance launch. Whether you’re your own Valentine or gifting bae, you really can’t go wrong.

The three scents come in adorable candy heart-inspired bottles. The scents are “BFF,” “BAE,” and “RIDE OR DIE.” Each scent incorporates fruity elements layered with floral and foodie notes for a candylike yet elegant finish. (We were hoping they didn’t smell like actual candy hearts because let’s face it, those are kinda gross.)

BFF starts with wild berry and star apple and blooms into rose and pear blossom before finishing with vanilla marshmallow and warm cedarwood. RIDE OR DIE opens with blackberry and purple plum, unfolds with jasmine and raspberry, then finishes with caramelly tonka bean. At first spray, BAE smells like mandarin and kiwi before revealing floral jasmine Sambac and gardenia (there it is again) closing with vanilla and sandalwood.

Kim rocked the campaign’s photo shoot with flowing silvery locks and bodycon outfits that coordinated with each scent’s bottle. The scents launched today, February 1st at 12 p.m. PST, and retail for $30 for 30ml.

Le cuuuuute.

So different from the Gardenia Crystal bottles, but just as enticing.

Giant Kimojis for your vanity table.

Pure pop art for your perfume collection.


Ideally, you’d buy one for each other.


Who loves ya, baby?


Yass bike shorts. Love this look.

Buy the KKW Fragrance Kimoji Hearts Fragrances ($30 each ) at