For some, glitter is somewhat of an annoyance. For others, it’s just the perfect accessory. Kim Kardashian, for example, wore only glitter to promote KKW Beauty, her makeup and fragrance line. And she pulled it off beautifully.
Speaking of fragrance, her line included three scents — Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud. Run as a limited release, all three sold out within 6 days, netting Kardashian a reported $14 million. Even if you’re not the biggest fan of the reality star, you have to admit that she knows a little something about the beauty business.
Her next project within the line is called Ultralight Beams — a title that pays tribute to her husband Kanye West’s song “Ultralight Beam” — and will include highlighters and glosses. The new products will be released this week, on December 1st — and they may just be the ultimate present for the Kardashian fan in your life.
Makeup artist and blogger Huda Kattan got to preview the new products, and according to her, the ability to sample them was somewhat of a surprise.
But possibly more impressive than the products themselves? The bold photo that Kardashian took to promote them.
Basically, she dressed like her product. Shimmering all over and with an inspired silver ponytail, Kardashian looks beautiful — but we also hope that getting the glitter off after the shoot wasn’t a total nightmare.
Kardashian knows how to sell quality products, and we can’t wait to hear more about what KKW has in store for the future.