About Your Privacy on this Site

Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.

You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:

  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.

EU Data Subject Requests

Today in Huh

Kim Kardashian is launching a lingerie line, and the name is, uh, problematic

Matt Winkelmeyer/MG18/Getty Images for The Met Museum/Vogue

While everyone was gearing up for the Met Gala today, May 7th, TMZ casually revealed that Kim Kardashian had filed papers in court to trademark the name of a new lingerie line, and Twitter is not happy about it.

Kardashian is once again being called out for cultural appropriation: some users are saying the name — Kimono Intimates — is totally inappropriate, while others are saying the timing of the move seems convenient, since Rihanna’s Savage x Fenty intimates collection is set to launch this week.

According to TMZ, Kimono Intimates will feature “bustiers, nightgowns, breast shapers, pasties…leotards, and socks, among other things” with Kardashian’s name on them. True kimono, though, are a style of Japanese robe that feature wide sleeves and bright patterns. Both men and women wear them, and different styles are worn for dinner occasions, including formal weddings.

The question is, with a response like this, will anyone buy Kim Kardashian’s lingerie?

That remains to be seen, but in the meantime, Kardashian might want to reconsider the name. May we suggest Kimtimates? Kimgerie? Literally anything other than Kimono Intimates? Kardashian hasn’t yet commented on the reported lingerie name, but that’s not surprising — she’s been getting ready for the Met Gala since earlier this afternoon.

To the event, Kardashian wore a gold, spaghetti-strap gown with crosses on it, a nod to the night’s “Heavenly Bodies: Fashion and the Catholic Imagination” theme.

Karwai Tang/Karwai Tang/Getty Images

She looks great, but seriously — change the name of the lingerie brand, Kim.

The Beauty Files

The Trader Joe's-heavy beauty routine of one of The Blend's co-editors