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Today in Huh

Kim Kardashian is launching a lingerie line, and the name is, uh, problematic

Matt Winkelmeyer/MG18/Getty Images for The Met Museum/Vogue

While everyone was gearing up for the Met Gala today, May 7th, TMZ casually revealed that Kim Kardashian had filed papers in court to trademark the name of a new lingerie line, and Twitter is not happy about it.

Kardashian is once again being called out for cultural appropriation: some users are saying the name — Kimono Intimates — is totally inappropriate, while others are saying the timing of the move seems convenient, since Rihanna’s Savage x Fenty intimates collection is set to launch this week.

According to TMZ, Kimono Intimates will feature “bustiers, nightgowns, breast shapers, pasties…leotards, and socks, among other things” with Kardashian’s name on them. True kimono, though, are a style of Japanese robe that feature wide sleeves and bright patterns. Both men and women wear them, and different styles are worn for dinner occasions, including formal weddings.

The question is, with a response like this, will anyone buy Kim Kardashian’s lingerie?

That remains to be seen, but in the meantime, Kardashian might want to reconsider the name. May we suggest Kimtimates? Kimgerie? Literally anything other than Kimono Intimates? Kardashian hasn’t yet commented on the reported lingerie name, but that’s not surprising — she’s been getting ready for the Met Gala since earlier this afternoon.

To the event, Kardashian wore a gold, spaghetti-strap gown with crosses on it, a nod to the night’s “Heavenly Bodies: Fashion and the Catholic Imagination” theme.

Karwai Tang/Karwai Tang/Getty Images

She looks great, but seriously — change the name of the lingerie brand, Kim.

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