Haylie Duff has a new children's clothing brand, and one of her models is her adorable daughter
We love a celebrity mini-me! Today in adorable news: Haylie Duff has a new children’s clothing brand, and one of her models is her daughter! Children’s clothing is cute all on its own, but having Duff’s daughter as a model, just makes it that much cuter.
Duff has teamed up with Jessica Frank to create a new clothing brand called Little Moon Society. Adorable, right?
The brand’s first collection is all about comfy clothes and simple and sweet styles.
“Everything out of this first little summer collection for us has a lot of focus on being a really great basic but with textures or something a little bit unique about it,” Duff told People. “That’s what we’re always looking for too in our kids’ closets: great basics.”
Our favorite part is that Duff’s daughter — with husband Matt Rosenberg — Ryan, is one of the brand’s models. In fact, according to the Texas native, Ryan is “the Little Moon Society persona.”
She explained that her daughter is ready to wear a tutu one day, and then soccer shoes or something from her cousin, Luca (Hilary Duff’s son) the next.
She is basically a little chameleon.
Duff also talked about wanting to focus on kids being kids with this brand. Their goal with the styles and fabrics was to help kids be able to just play.
“I really was wanting to find things that fit really well and were meant for unlimited play,” she said. “But also things that were made really well and last well, and were still really quality pieces.”
Some of the choices include tie-dye options, striped leggings, and a “magic dress” that is a cotton gauze t-shirt dress.
Little Moon Society will be available early April, so get your wallets ready!