Madison Vanderberg
September 08, 2017 9:29 am

Gwyneth Paltrow’s infamous brand and lifestyle website Goop is now a physical magazine, and to celebrate the occasion, Paltrow is covered in mud, or is it goop?

The very cool cover features Paltrow in her birthday suit, save for the mud bath she’s taking.

It’s kind of the most Goop-y thing ever. However, we suppose Goop is now Goop!

This is the first ever edition of the magazine and its premiere issue promises 96 pages of “healing modalities, clean beauty (makeup-bag detox included), and easy, nutrient-dense recipes. Inside, find deep-dives into crystals and mud masks, reiki and bee-venom treatments — in addition to a candid conversation with goop CEO, Gwyneth Paltrow. Plus, some useful takeaways: a do-anywhere Tracy Anderson workout, fall fashion recap, and a how-to for having better orgasms.”

Sounds like Goop at its finest: vaginas, clean beauty, and Tracy Anderson. We’re literally so on board we’re pre-ordering faster than you can say “Yoni Egg.”

The mag retails for $14.99 and is expected to have four issues a year. That’s pretty steep, but apparently, Paltrow goes into detail on her bee-sting-for-beauty indulgence, and we’d pay all the dollars just to know what the hell that is.

Because the magazine is released by Condé Nast, we have high hopes for the content.

Of the partnership with Anna Wintour’s media empire, Paltrow told Women’s Wear Daily:

“Anna is a powerhouse, and one of the most admirable thought-leaders in media. Collaborating with her and Condé Nast on this multi-platform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”

Getting pumped for Goop!

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