Lindsey Sirera
March 09, 2017 5:30 pm

The stars have indeed aligned for Tory Burch’s #EmbraceAmbition campaign, with celebs like Gwyneth Paltrow, Kerry Washington, Reese Witherspoon, Anna Wintour, Sheryl Sandberg, Chris Pine and so many more amazing folks lining up to take the movement’s powerful pledge.

Launched yesterday to coincide with International Women’s Day, this passion project from designer Tory Burch is constructed to empower and uplift women across the board. The campaigns ideals are simple. No longer should “ambition” be a dirty word for women.

Pursuing your dreams is not selfish — it’s powerful.

And when we all lean in to support each other, both men, women and the communities in which we live will thrive.

In the powerful PSA, Tory’s squad of ambition-minded stars each take a turn to describe why ambition is so, so important for women, and why they shouldn’t shy away from the word (or the attribute itself) one second longer.

“No longer will ambition in a woman be seen as a negative,” the group declares in the PSA. “Be persistent. Don’t apologize. Never give up on your dreams.”

Whew—we’ve got chills!

In a particularly powerful glimpse, Tory appears with her three sons in the frame to declares the need for all of us to model ambition for our daughters and sons.

Tory Burch Foundation

With even more stars like Gabby Douglas, Camilla Belle, Melinda Gates, Jon Hamm, Diane Kruger, Julianne Moore, Yara Shahidi, among others, this PSA is just as powerful as it is moving.

As we continue to celebrate Women’s History Month throughout March, you’d best believe now is the time to get onboard with Tory’s formidable movement. For starters, you can take the pledge right now to embrace your own ambition, create one of these cool photos like Kerry and Reese’s above, or shop the #EmbraceAmbition swag, of which 100 percent of the proceeds go towards empowering women through the Tory Burch Foundation.

Now what are you waiting for? Take the pledge, and celebrate your beautiful, ambitious self!

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