Credit: alexilubomirski/

Gwyneth Paltrow is not one to shy away from showing off her incredibly fit body. The actress and Goop-founder talks openly about her dedication to fitness and her (often expensive) investments in healthy choices. But in her latest photo shoot for Harper’s Bazaar, she shows off her killer body in a totally new way.

Gwyneth wears gorgeous couture outfits while posing in an average grocery store.

And, as strange as it sounds, she totally makes it work.

The actress is the cover star for the upcoming November issue of the magazine.

Her feature story was actually an interview conducted by comedian and #girlpower advocate, Samantha Bee.

The two famous women talk about Gwyneth’s growth into her public persona and how she encourages her children to be risk-takers like their mother. Though, she admits, they seem to come by it naturally.

And Gwyneth isn’t just posing in these outfits to show off her 16-pack abs and incredibly toned legs. Her lifestyle brand, Goop, is actually launching its own clothing line named goop Label.

Like much of the Goop brand, the clothes aren’t exactly offered at discount prices. But that doesn’t mean they aren’t totally stunning.

Despite the fact that the next natural turn for her brand seemed to be into wellness, Gwyneth explained why she wanted to venture first into a clothing line.

Leave it to Gwyneth to turn something simple, like grocery shopping, into a luxurious and fascinating affair.