Cards Against Humanity raised over $30K to dig a hole on Black Friday and we’re super confused

Black Friday always brings some pandemonium. Usually it’s chaos in parking lots or duels over the last big screen TV,  but this year, perhaps one of the most confusing Black Friday occurrences was Cards Against Humanity’s $30,000 hole which the company called a “Holiday Hole.”

Cards Against Humanity, the competitive card game whose winner is the person who offends the most people, is live-streaming the hole-digging on There  you can also donate money to the… cause? So far, over $82,000 has been raised, and with each dollar donated, 0.5 seconds is added onto the ‘Dig Time.’

The company’s statement on the event is,

"The holidays are here, and everything in America is going really well. To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth."

On their Holiday Hole page, Cards Against Humanity has FAQs answered their typically snarky tone:


This isn’t the first Black Friday stunt that Cards Against Humanity has pulled. Almost every year the self-proclaimed “party game for horrible people” find some way to demonstrate the absurd causes that people will send their money to. Last year, they gave shoppers the opportunity to spend “$5 on literally nothing,” which over 11,000 people did. 

In 2015, Cards Against Humanity sold a “limited-edition box of ‘bullshit’” for $6, the profits for which they gave to charity.

The company is responding to Twitter-users’ questions, as people voice their confusion

Cards Against Humanity is responding to people who donate with an email whose subject line reads, “Donald Trump will be a terrible president who makes your family functionally poorer.”

So is it a statement about the futility of existence? An existentialist critique on capitalism? A dark and foreboding symbol for the future of America? Or simply just a hole in the ground?

We’ll probably never know, but one thing is for sure about Cards Against Humanity’s literal money pit: they’ve shocked us, which is what they do best.