How fashion and beauty brands are supporting Black Lives Matter
This article originally appeared on InStyle.com by Alyssa Hardy.
Protestors around the country are demanding justice in the police killing of George Floyd, as well as an end to police brutality and violence toward Black people. Part of this fight includes pushing brands and corporations to do better by donating money and fixing the structures within their companies to support Black workers.
While many have pledged to give, there are still so many that have not, particularly in the fashion industry. Below are all of the brands that have made commitments and showed support to protestors. If you’d like to make a donation to support Black Lives Matter or one of the hundreds of organizations in this fight, here is a comprehensive list.
Beauty Brands:
Glossier
Donating $500K across Black Lives Matter, The NAACP Legal Defense, and Education Fund, The Equal Injustice Initiative, The Marsha P. Johnson Institute, and We The Protesters.
Mented Cosmetics
For the month of June, they are donating a portion of every sale to support protestors around the country, starting with bail funds in New York City.
Youth to the People
Donating $50K across Black Lives Matter, The NAACP Legal Defense and Education Fund, and Black Girls Code.
Farmacy
$10K donation to Color of Change.
Ouidad
Donating an undisclosed amount to the National Urban League.
Maybelline
Donating an undisclosed amount to the NAACP.
https://www.instagram.com/p/CA0i7c9BCuS
Augustinus Bader
Donating an undisclosed amount to the NAACP Legal Defense Fund, Black Lives Matter, and The Innocence Project.
Pattern Beauty
Donating an undisclosed amount to Black Lives Matter, Color of Change, NAACP, and Equal Justice Initiative.
Biossance
Donating $100K across Black Lives Matter, Minnesota Freedom Fund, Color of Change, and the ACLU.
Ilia Beauty
Donating $50K across Black Lives Matter and the NAACP Legal Defense and Educational Fund.
Kosas
$20K to organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change.
Deciem
Making a $100K donation across Black Lives Matter and The NAACP Legal Defense & Educational Fund.
https://www.instagram.com/p/CA3f7vsHuG1
ELF cosmetics
Donating $25K to Color of Change.
Sunday Riley
Making a $50K donation to the NAACP Legal Defense and Education Fund.
Covergirl
Donating an undisclosed amount to NAACP Legal Defense Fund and Black Lives Matter.
Glow Recipe
Undisclosed donation made to $10K to the Black Visions Collective.
Summer Fridays
Undisclosed donation made to Black Lives Matter and Minnesota Freedom Fund.
Innisfree
Undisclosed donation made to ACLU and Minnesota Freedom Fund.
Tower 28
Undisclosed donation made to NAACP.
Devacurl
$50K donation made to Black Lives Matter.
Soko Glam
Undisclosed donation to Black Lives Matter.
NYX
Undisclosed donation to Minnesota Freedom Fund and Black Lives Matter.
Kristin Ess
Making undisclosed donations to Black Girls Code, The Innocence Project, and Spelman College.
Urban Decay
Undisclosed donation to Black Lives Matter and the Minnesota Freedom Fund.
Jouer Cosmetics
Undisclosed donation made to ACLU, NAACP, and Black Lives Matter.
It Cosmetics
Undisclosed donation made to Black Lives Matter.
Caudalie
Undisclosed donation made to ACLU.
Supergoop
Undisclosed donation made to ACLU.
Tarte Cosmetics
Undisclosed donation made to ACLU.
Ole Henriksen
Undisclosed donation made to Black Lives Matter.
Bite Beauty
Undisclosed donation made to Black Lives Matter.
https://www.instagram.com/p/CA0tGU-g9iW
Goody
Undisclosed donation made to National Urban League.
Makeup Revolution
$10K donated to Minnesota Freedom Fund.
Colour Pop
Undisclosed donation made to Minnesota Freedom Fund and the ACLU.
Golde
100% of profits from the last weekend to June 1 are going to NAACP Legal Defense Fund.
Ulta Beauty
Undisclosed donation made to Equal Justice Initiative.
https://www.instagram.com/p/CA0nD_pHoxn
Ouai/Jen Atkin
Undisclosed donation made Minnesota Freedom Fund. They also supported protestors who wrote “Black Lives Matter” on an advertisement billboard.
Carol’s Daughter
Undisclosed donation made to Black Lives Matter, Color of Change, and Know Your Rights Camp.
Vernon Francois Haircare
Through the month of June, 35% of the sales on vernonfrancois.com will be donated to support “some key grassroots organizations that are dedicated to the fight of racism and injustice.”
Necessaire
Undisclosed donation amount made to the NAACP Legal Defense and Educational Fund.
Fashion Brands:
Warby Parker
Pledged to donate $1 million across organizations that support Black lives in America.
Marc Jacobs
The designer spoke out to support protesters, highlighting that property can be replaced and Black lives cannot.
Brother Vellies
Designer Aurora James is asking corporations to pledge 15% of their stock to Black-owned businesses.
SavageXFenty
Undisclosed donation to Black Lives Matter and the Bail Project.
H&M
Making a $500K donation across the NAACP, Color of Change, and ACLU.
Aritzia
Donating $100K to Black Lives Matter and NAACP.
Reformation
Donating an undisclosed amount to Black Lives Matter, Reclaim the Block, Black Visions Collection, NAACP, and ACLU.
https://www.instagram.com/p/CA1sTKanIzI
Asai
Donating proceeds from the sale of a dress to Black Lives Matter, Solace Women’s Aid, and The Voice of Domestic Workers.
Myra
Donating 100 crossbody phone cases to help people “document injustices.”
Girlfriend Collective
Undisclosed donations to Minnesota Freedom Fund, Black Visions Collective, and Visit Lake Street.
Outdoor Voices
Undisclosed donation to ACLU Minnesota.
