Brands are dropping the letters A, B, and O from their names for a super important reason
Let’s talk about letters for a second. They’ve pretty much become an important part of our civilization. Learning to read is key in education, and of course, the written word is one of our best methods of communication. So why is it that so many brands are suddenly dropping the letters A, B, and O from their logos? It’s for a good reason, of course.
The NHS Blood and Transplant, alongside a PR agency called Engine Group, have asked these companies to participate in order to raise awareness for National Blood Week. (Get it?) Surprisingly, blood donation has actually fallen about 30% in recent years, and NHS Blood and Transplant is hoping to see those numbers climb. The campaign, which is happening all around the globe, started on August 16th and will end on August 21st.
Here are a few photos of some of the big companies and brands doing their part and joining the cause.
1.
I msterdm! We're missing some crucial letters here….#missingtype pic.twitter.com/WWolpZgCAA
— I amsterdam (@Iamsterdam) August 16, 2016
2.
We’ve dropped the O from Tesco to raise awareness for @GiveBloodNHS. #MissingType. See more https://t.co/qIC5JxJjsahttps://t.co/tHKcIQUfYJ
— Tesco (@Tesco) August 16, 2016
3.
#MissingType @cityoftoronto @itsinyoutogive where have the O's gone? Patients need blood types A, B and O now! pic.twitter.com/1rqZwlokBU
— Michael Betel (@betelm) August 16, 2016
4.
We’re supp_rting #MissingType c_mp_ign. Sh_w y_ur supp_rthttps://t.co/QrvoV4Nb3T pic.twitter.com/KA0FABHaXM
— Microsoft UK (@MicrosoftUK) August 16, 2016
5.
We've given our As & Bs to @GiveBloodNHS in support of #MissingType. Find out more: https://t.co/KHm42UvzR0 pic.twitter.com/lgsXjHWBG8
— Cadbury UK (@CadburyUK) August 16, 2016
6.
Give a pint.
8.6 million Londoners. You could have the #MissingType. @GiveBloodNHS: https://t.co/32lpSOX4lM pic.twitter.com/XiE2CXSVxq
— Fuller's London Pride (@London_Pride) August 16, 2016
7.
もし世の中から「A」「B」「O」が消えてしまったらGoogleロゴはこんな姿に…。献血でA,B,Oを守りましょう。詳細は日本赤十字社のページ https://t.co/N41Qw2FXQj をご覧ください。 #MISSINGTYPE pic.twitter.com/N2cYN6GCpw
— Google Japan (@googlejapan) August 16, 2016
8.
There's more missing than just @msleamichele's kit, help us support @GiveBloodNHS by sharing #missingtype pic.twitter.com/9yc0sYW3ey
— Women's Health (@UKWomensHealth) August 16, 2016
9.
Like our Sydney offices do you have the #MissingType? Help us fill the gaps and save lives https://t.co/FnXmOaSeF6 pic.twitter.com/7xx3HeiAXj
— OracleANZ (@OracleANZ) August 15, 2016
And even better, some celebrities are joining the cause as well.
Proud to stand w/ @RedCross to help stock Type A, which is a #MissingType. Give blood today! https://t.co/nHjJ0q0a51 pic.twitter.com/FHvtmPTWGY
— Hunter Hayes (@HunterHayes) August 17, 2016
You can see more, and even participate yourself, by using the hashtag #MissingType. So, what do you say? Go out there, donate some blood, and help do your part to save a life!
