Bon Iver just started the “2 A Million” gender equity campaign, and we’re loving it
Bon Iver decided to make their next tour a bit more meaningful — instead of just playing songs off of their new album, 22, A Million, they also wanted to raise awareness for issues like abuse, gender inequality, and domestic violence. Their campaign is called “2 A Million,” and they’ll be pairing up with local nonprofits at each tour stop.
For example, the band will be starting off their tour in California — and to help start the campaign, they connected with multiple women’s empowerment organizations in the area through Twitter. Likewise, when fans go to their shows, they’ll see a “2 A Million” booth set up that’ll offer up information, friendly faces, and people who want to make sure that men and women are treated equally, and with respect.
Thrilled to announce #2amillion, bringing gender equity centerstage thru action, fundraising, and education! @CWEmpowers @girlsincla @CCS_SD pic.twitter.com/80xfN0zsrL
— Bon Iver (@boniver) October 16, 2016
Of course, even those not attending a show can help put an end to inequality and violence. By texting 2AM to 56512, you can make a donation towards the cause.
Tomorrow, the tour truly kicks off — they’ll be playing three back-to-back dates in California, before heading to New York in December. From there, they have a bunch of tour dates overseas, in countries like Germany, Belgium, and England.
We’re so thrilled to see yet another band make a big difference! If you have tickets to a Bon Iver show in the near future, you’ll definitely want to check out their campaign.