The best selling mascara in the world isn’t what you expect

You’ve probably heard of Too Faced’s “Better Than Sex” mascara. Not just because of its evocative name, but because it turns out its the best selling mascara in the world.

So what makes it so good? Not only is it pretty affordable, at just $23 at Sephora, but it comes with the best brush.

Standard, run-of-the-mill mascara brushes are not happening here.

It’s a brush that was developed with the curves of a woman’s body in mind. (Specifically Marilyn Monroe, according to Teen Vogue.)But beyond just a fun design, it’s meant to maximize coverage so that it hits every single one your lashes.

Awesome, right? There’s more. The brush is made with extra stiff bristles, better for dispersing the formula. The cosmetic itself boasts an infusion of collagen, making your lashes extra plump and voluptuous. You don’t even need to curl your lashes ahead of time, because a couple of coats and it does it itself.

It also prevents against smudging, because we all know the feeling when you forget about your makeup and start rubbing your eyes on the way to work, only to have it smeared all over your face.

Of course, we know Too Faced for amazing cosmetics, which are high-performance but also super fun. I mean, they have a lipstick called “Unicorn Tears”, which is luminous shade that will in fact make you look like a unicorn. There’s also the popular Too Faced Chocolate Bar eye shadow palette, which aside from being beautiful also smells like chocolate. A baby in Southern California once even tried to eat it. No, we’re not kidding.

So while we won’t be eating our “Better Than Sex” mascara anytime soon, we can’t wait to keep using it with the rest of you.