Benefit launched the perfect red lip color just in time for our upcoming holiday parites

Blue jeans, white tees, nude pumps, red lipstick, what do all these things have in common? They’re all staples.

You can wear them over and over again, and they’ll never go out of style. That is, if you can find the perfect version of them. And we’re pretty sure we don’t need to tell you how hard that can be.

But it just got a little bit easier to find the ideal version of one of these items: Benefit released the perfect red lipstick (just in time for the holidays too).

The beauty brand just announced the release of They’re Real Red On! soft matte lip color, and it looks perfect.

For one thing, this product is a great neutral shade of red. It’s described as a “soft matte” formula, which is music to our ears. Sometimes we just want a shine-free lip color, you know? It’s arguably the easiest way to wear red lipstick, but the softness of this formula keeps it from being intimidating.

We’re amazed by the packaging as well as the formula. At first glance, this looks almost like an eyeshadow — it comes in a pan and appears to be packed in a powder formula— but when you apply it with the included brush, the effect is really lovely.


Benefit describes this product as a “universally flattering shade” (and hello, this is the brand behind Benetint) with a buildable formula and a long-lasting pigment. The brush makes getting that nice precise application in a cinch (so important). We especially love how portable this little lip product is. Perfect for on-the-go touch-ups.

The new product is available now on Benefit’s website and retails for $20. We love this innovative take on a classic staple item.

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