Benefit’s Brow Search is officially back—here’s how to enter

Have you ever been told you have “the best brows”? Are you the go-to in your friend group for advice on all things filling, tinting, and plucking? If so, this one’s for you. Benefit Cosmetics is back again with its third annual Brow Search—a quest to find the best brows.

The brand is, rightfully, considered the brow authority, and wants to bring some lucky winners into its world. So from March 15th through April 30th, you can enter the Brow Search for a chance to win a trip to Benefit Cosmetics’ Arch Academy, which will be held at Oheka Castle in Long Island, New York, this year. (You may recognize it from Taylor Swift’s “Blank Space” video.)

Twenty lucky (and seriously skilled) finalists will have the chance to attend the Arch Academy, where they will be coached by four “browfessors” on all things brows. The grand prize winner will receive a contract with Benefit, be featured on the brand’s social media accounts, and walk away with a $50,000 cash prize.


We figured that last part would really get your attention. So, want to know how to enter? All you have to do is recreate two of Benefit’s four Brow Styles (contoured brows, feathered brows, natural brows or straight brows), and post your looks on Instagram tagging @benefitcosmetics, #benefitbrows and #benefitbrowsearch. Finalists will be chosen by May 13th.

Last year, the brand received over 17,000 entries, so make sure yours stand out. 2018’s competition finalists headed to the Arch Academy where they were coached by influencers Patrick Starr, Mariale, Nicol Concilio, and Jasmine Brown. It’s safe to say that you’ll want in on this. Good luck, and may the best brows win!

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