Wet n Wild
Credit: Courtesy of Wet n Wild

One of our all-time favorite drugstore brands, Wet n’ Wild, is kicking off the New Year with somewhat of a surprising launch: an entire collection of—wait for it—gym-inspired beauty products. The new line, appropriately called Pump (no relation to Lisa Vanderpump), features 20 makeup, hair, and skin care products that aren’t only totally portable and gym bag-friendly, but are actually inspired by working out.

Instagram account Trendmood first reported the collection launch back in December, and we’d been keeping our eyes peeled for it ever since.

Credit: Courtesy of Wet n Wild

The brand is calling the launch category “ath-beauty” (like athleisure, but for beauty), and it includes everything from the obvious locker room must-haves like dry shampoo and cleansing wipes, to waterproof (and sweat-proof) eyeshadow pencils and toner sticks. There are even a couple of glitter face masks thrown in for good measure.

Credit: Courtesy of Wet n Wild

Personally, we’re super intrigued by the Personal Best Exfoliating Cleansing Balls, which look like little candies and are described as a “travel-friendly facial cleanser that gently exfoliates for soft, radiant skin.”

Credit: Courtesy of Wet n Wild

And, of course, in usual Wet n’ Wild fashion, everything is cruelty-free and crazy affordable. Nothing in the Pump collection retails for more than $9. The line is currently at CVS and will be available at on January 14th.