This story originally appeared on Shape.com.
While hair loss and thinning have always been fairly common, it seems to be receiving extra attention lately. Not only is it a potential long-term effect of COVID-19, but hair thinning also often stems from stress, diet changes, or low vitamin D levels, which a lot of people are experiencing more now thanks to the pandemic. It's no surprise then that a product designed to boost thinning hair has made its way on Amazon's beauty bestsellers list. Viviscal Gorgeous Growth Densifying Elixir (Shop it! $16, amazon.com) has become popular with Amazon customers who are looking for a hair thinning treatment.
So why is this particular treatment selling faster than the many other products targeting thinning hair on Amazon? The ingredient list should clue you in. Viviscal Gorgeous Growth Densifying Elixir contains strengthening panthenol (a vitamin B5 derivative), keratin, which can help coat the hair shaft to strengthen hair, and pea sprout extract, which rich in nutrients that are good for your hair. That all adds up to a leave-in treatment that you can use on damp or dry hair to make your strands look thick and healthy.
Reviews from customers who are navigating hair thinning suggest it actually delivers. "I have had baby fine hair my whole life and as I get older it's getting even thinner," one Amazon review reads. "This makes it look much more full and doesn't damage the hair at all or make it feel gross. I've waited a long time to find something that actually works."
Another reviewer referred to the elixir as "one of the best hair products [they] have ever used," adding, "I have very fine hair and it was looking like it was falling out. I used a very expensive mousse which really wasn't doing much. I purchased this product and it is amazing. My hair looks so full and I don't use a mousse just a few pumps of this. I love it and will keep purchasing it."
Whether you've been dealing with hair thinning, or just hoping to boost the volume you already have, at just $16, this Amazon favorite is worth testing out for yourself.