Vintage plus-size ads that will remind you how far we've come
In terms of models and model-y things, this month is all about our queen Robin Lawley, who we all found out last week will be the first plus-size model in Sports Illustrated Swimsuit Edition history.
“I never thought that this would happen to me, so this is a milestone,” Lawley explained to Time. “When I started my career 10 years ago, I had to painfully go to castings and people would look at you and say, ‘What the hell are you doing here?. . .I want to be there for the regular girls who are my size.”
If you’ve been within 100 miles of the fashion industry in the last few years, you know that plus-size models are having a long overdue moment. The industry is finally treating these gorg girls like the royalty they are. Unfortunately, this wasn’t always the case. The plus-size fashion blog “The Ruby Dress” dug up some plus-size clothing ads from a bygone era, explaining “I had to share, a few made me giggle, some just made me cringe.” We were cringing pretty hard too when we saw these:
I actually can’t believe these ads thought that NEGGING was a good way to get women to buy clothes. Unfortunately these weren’t isolated incidents, but part of a trend that sold plus-size women clothing by making them feel terrible about themselves. The blog “The Curvatude” found a few more examples of ads featuring clothes for “stout women”:
We’ve been talking recently about whether it makes sense to keep using the phrase “plus size,” and I absolutely can see where there are problems with this term, but at the same time, I am SO glad we are no longer living in an era where we advertise clothing for “chubby” or “stout” women. We have a long way to go AND we’ve come a long way, and it’s important to acknowledge both of these statements as truth.