This video shows exactly how much more it costs for women to get ready than men
Glamour made a fun video that shows the price of a woman’s morning beauty routine versus a guy’s. I’m sure we can all guess whose beauty products are more pricey… but by how much?
The video starts out pretty much the same, both genders brushing their teeth with toothbrushes that were $3.99 and toothpaste that was $5.79.
Discrepancies begin at the deodorant stage, with women’s costing more than men’s. Of course, this can vary based on what brand you use (or how much you use per year,) but this is only the beginning of the wide difference in costs.
While obviously not all women or all men follow this exact beauty routine — not everyone uses foundation primer, and many opt for drugstore brands of makeup brushes instead of the $55 version touted here — the difference in cost is pretty startling even if you have a far more basic beauty regimen.
Maybe worst of all, the video also highlights the time difference between “average” male and female routines. After a quick application of beard balm (which not all guys need, right?!), the guy stretches out and is all done while the woman is barely onto the makeup stage.
The video’s drop the mic moment comes right at the end, where you can see the total difference between yearly costs, and even accounting for variations, it’s a big gap!
Don’t just take a viral vid’s word for it, though; in fact, research, too, shows that women’s products tend to cost more.
In December of 2015, the New York City Department of Consumer Affairs (DCA) found that women’s products cost 7 percent more than products for men — and 13 percent more (!) for personal care products (versus 8 percent more for adult clothing and 4 percent for children’s clothing). Almost 800 products were looked at from over 90 brands, and those targeting women were more pricey than males’ items 42% of the time.
The report called it the “gender tax.” Nice, huh?
Curious what products made the cut in the study? You can check out the entire list here.
You can also check out Glamour’s video in its entirety here and see the discrepancies in morning-routine beauty products yourself.