Whatever your own personal views of Valentine’s Day may be (love it, indifferent to it, overcome with feelings of rage at any mere mention of it as a “holiday”), you can’t deny that the overall ~aesthetic~ of Valentine’s Day is pretty darn adorable.
Valentine’s Day-chic is something we could truly get on board with, from all-over heart prints to red and pink everything. So, whether you’re coupled up or not, might we suggest that this year, you make February 14th all about self-love and self-care?
From the luxe lip products you’ve always lusted after to nourishing skin care products for a night of DIY facials to cute-ass hair accessories, we’ve rounded up 22 Valentine’s Day beauty buys that you can buy for yourself—or put on your wish list.
Browse our picks below for a selection of the best Valentine’s Day-themed things for you, or the beauty lover in your life.
1 Charlotte Tilbury Pillow Talk Look
Charlotte Tilbury has turned her most iconic, always sold-out shade, into a full collection, featuring blush and eyeshadows.
2 ColourPop Ultra Matte Lipstick in “Creeper”
A classic matte red lipstick is a year-round staple.
3 e.l.f. Cosmetics Jelly Highlighter
A super buildable highlighter that can be worn on its own for a subtle shine, or underneath a powder highlighter to amp up your look.
4Fourth Ray Fresh AF Mist
This ultra-hydrating face mist is made with a blend of Tibetan ginseng, white lily, rose water, and cucumber water.
5 Goop “The Martini” Bath Soak
A long Valentine’s Day soak in the bath is non-negotiable.
6 NuMe Hair Chalk
Pink streaks without the commitment? Who could say no to that?
7 Mineral Air Starter Kit
This at-home airbrush kit will quickly become a staple in your routine.
8Rear View Mirror Lip Lacquer in “Fast Car Coral”
The jelly-like formula melts into lips and never dries them out.
9Laline Thermal Mask
10Jill Stuart Beauty Blend Blush Blossom
We can’t get enough of these new pink blushes and it doesn’t hurt that the packaging is ultra chic.
11It Cosmetics Your Je Ne Sais Quoi Complexion Perfection Face Palette
Practically made for Valentine’s Day, tbh.
12Oui Shave Rose Gold Razor
You’ll never go back to plastic razors again.
13Sand & Sky’s Australian Pink Clay Mask
Instagram’s current fave mask is the ultimate V-Day companion.
15Scunci Glitter Bow Salon Clips
Hair accessories are back, after all.
16Tangle Teezer Pink Holograph Compact Styler
A pink holographic Tangle Teezer is something we never knew we needed in our lives until this moment.
17The Crème Shop “Kiss it Better” Tinted Lip Balm
For a sheer tint of color that you can apply with your eyes closed.
18W7 Romanced Eyeshadow Palette
A perfect combination of peachy nudes in different finishes.
19PÜR Cosmetics Be Your Selfie Palette
The shade names say it all.
20simplehuman sensor mirror compact + snap pouch
A mirror that simulates natural sunlight so you’re never surprised by your foundation’s actual shade again. Genius.
21 Pinrose Secret Genius Shimmer Mist
With notes of vanilla, caramel and sandalwood, this mist also contains pink and silver sparkles in each spritz.
22 Sunday Riley Love Box
The cute new love-themed subscription box features a curated selection of Sunday Riley products, plus a chic robe, all meant to encourage self-love.