In case you’ve been living under a rock (in which case, hello and welcome back!), Toronto-based brand beauty brand The Ordinary, which is owned by Deciem, had quite a year in 2018. Internal firings and re-hirings and bizarre social media behavior occurred, all leading up to Deciem founder and CEO Brandon Truaxe being legally ordered to leave the brand. It was a tumultuous year for the five-year-old brand, to say the least.
In the midst of all the chaos and legal drama, The Ordinary, which gained recognition for its effective yet super affordable skin care products (even Kim Kardashian is a fan of the brand’s $10 retinol serum), was indefinitely removed from Sephora shelves.
And now, seven months (!) later, the brand is officially back on sephora.com. Currently, 17 skin care products and one makeup product (a silicone primer) are available to purchase.
Instagram account Trendmood revealed the news, which predictably got people very excited.
As much as we missed seeing The Ordinary at Sephora, if you think about it, the relaunch comes at a perfect time: the start of the new year is a great opportunity to get both your skin care regimen and your finances in check. Enter: The Ordinary’s range of sophisticated offerings under $10.