Claire Beaudreault
August 26, 2018 8:08 am
Getty Images / Alyssa Morin / HelloGiggles / Coloring Pins / Bella Dona / My Pride Apparel

It’s Women’s Equality Day, and the perfect time to support small businesses owned and operated by women.

Women’s Equality Day is celebrated in the United States on August 26th and it commemorates the adoption of the Nineteenth Amendment in 1920, when women were granted the right to vote. (Crazy to think that it wasn’t even 100 years ago!)

In celebration of this holiday, we’ve rounded up some female-owned small businesses to support all year round. Grab gorgeous clothing, cool jewelry, and lush beauty products that weren’t made by big, faceless corporations. Why not keep your hard-earned 3/4th (this amount is fewer if you’re Black, Latinx, Native Hawaiin, or Native American) of a dollar in the hands of fellow women?

It’s especially important to support businesses owned by women of color, queer folks, sex workers, and immigrants. Some of the best plus-size and size inclusive clothing are created by independent companies. Small cosmetics companies truly know the value of using natural and ethically sourced ingredients that are vegan and cruelty-free. Support these brands and know that your money is really making a difference in people’s lives!

Check out some of our favorites:

1Bella Doña

Bella Doña
$14.99 Bella Doña SHOP IT Opens a new window

A brand born and raised in L.A., Bella Doña celebrates the strength in Latinx culture, femininity, and the undying bond between homegirls.

2Mented Cosmetics

Mented Cosmetics
$60 Mented Cosmetics SHOP IT Opens a new window

Derived from the word “pigmented,” the cruelty-free, vegan cosmetics line was founded by two Black women who are dedicated to creating makeup for all skin tones.

3Feminist Apparel

Feminist Apparel
$44.95 Feminist Apparel SHOP IT Opens a new window

The brand’s mission is to create a community and to spark a conversation about intersectional feminism. (Also, pizza.)

4My Sister

My Sister

My Sister was created to empower survivors of sexual exploitation by funding job training and giving them employment opportunities.

5Jacq the Stripper

Jacq the Stripper
$65 Jacq the Stripper SHOP IT Opens a new window

Stripper/artist/feminist Jacq the Stripper’s hoodie gets straight to the point: give your money to women. (Especially at the club.)

6Curvy Beach

Curvy Beach

Because not all plus-size swimwear has to “cover problem areas.”

7Daughter Of An Immigrant

Daughter of an Immigrant
$25 Daughter of an Immigrant SHOP IT Opens a new window

If your parents crossed the borders to give you a better life, you better honor them.



The N.Y.C.-based jewelry brand offers delightful items like this lady who’s here to #freethenipple.

9Hija de tu Madre

Hija de tu Madre
$165 Hija de tu Madre SHOP IT Opens a new window

With imagery that featured Latinx imagery on American denim, the brand celebrates the complexities of belonging to more than one culture.

10Creepy Yeha

Creepy Yeha

You’ve probably seen Creepy Yeha’s sexy leather harnesses and bras on Instagram, but the artist offers accessories, too, like colorful phone cases with o-ring hardware.

11Coloring Pins

Coloring Pins

Coloring Pins was created by Essence Hayes to represent the underrepresented (and misrepresented), and “add a bit more color to the pin game.”

12Tuesday Bassen

Tuesday Bassen
$110 Tuesday Bassen SHOP IT Opens a new window

Tuesday Bassen’s quirky illustrations adorn a line of pieces that are available in sizes up to 5X.

13Viva La Bonita

Viva La Bonita
$29.99 Viva La Bonita SHOP IT Opens a new window

Viva La Bonita’s tagline says it all: “A Latina lifestyle and apparel brand inspired by the spirit of the women who are fearless.”

14The Lip Bar

The Lip Bar

Wild colors, natural ingredients, vegan, cruelty-free, AND a focus on diversity in beauty? This cosmetics company is setting the bar (pun intended).

15William Okpo 

William Okpo

Despite the masc name, the elegant and wearable fashion line is designed by sisters Darlene and Lizzy Okpo, who named their company after their father.

16Brujita Skincare

Brujita Skincare
$27 Brujita Skincare SHOP IT Opens a new window

Leah Guerrero is a holistic skin care practitioner, whose travels to Mexico and personal magical journey, inspired the “little witch” brand.

17My Pride Apparel 

My Pride Apparel
$26.50 My Pride Apparel SHOP IT Opens a new window

My Pride celebrates the socially conscious Black woman and makes a statement without saying a word.

18Su Ella


Jersey girls, Jisely Jimenez asked Lian Amado, dreamed up the clothing brand Su Ella “to keep adding to our list of Latin Legends and to eventually be on it, too. We just want to see more of us when we’re talking about history.”

19Copper Union

Copper Union

The Portland-based brand is designed by Claire Doody, whose plus-size separates feature unexpected textiles and statement-making shapes.

20Vive Cosmetics

Vive Cosmetics
$19 Vive Cosmetics SHOP IT Opens a new window

Vive Cosmetics began as a response to a beauty industry that ignored and rejected the Latinx community. The cosmetics brand celebrates a love of beauty and culture with gorgeous shades and lush formulas.

21Cirque Colors

Cirque Colors
$12.50 Cirque Colors SHOP IT Opens a new window

Annie Pham’s Brooklyn-based 4-free vegan nail polish line is hand-mixed with rich pigments for unique shades.

Here’s to women. No go forth and support!