Jascmeen
March 01, 2017 5:35 pm

Meet Nia, the daughter of anti-aging centric brand StriVectin, which is geared toward millennials. The name Nia speaks to StirVectin’s patented NIA-114 technology and the brand’s ethos “not into aging.”

Six products round out Nia’s first collection, including a “Tech Neck” fighting Tech Line Smoother for $36, consider it the little sister to StriVectin’s Tightening Neck Serum Roller priced at $89. Nia is available on Ulta.com and will hit select Ulta stores March 5th.

StriVectin CEO Joan Malloy told WWD:

Nia packaging will feature real Instagram pics because #millennials. Expect a less “preachy” approach to anti-aging from Nia with products designed to get you ready for a girl’s night out and help you recover from a night of partying. (Less “get eight hours of sleep,” more “here’s how to recover from the lituation.”)

We can totally see ourselves pregaming with the Wash + Glow Hydrating Cleansing Foam $22, and attempting to get our ish together the next morning with the Sunday Detox Whipped Clay Peel-Off Mask, and Fake Awake Triple Action Eye Gel, both $36.

Brace yourself, Nia is gonna be huge. Look out for in-store events with Ulta, cameos by the brand in the April and May issues of Cosmo, and ultimate bae Baddie Winkle. Shop the six-part debut at Ulta.com and stay tuned for deets on in-store releases.

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