Few things in life bring us as much joy as when our beloved brands collaborate with charities to raise awareness of causes that need our help — we can indulge in our beauty obsession while also being able to make a difference in the world. One of our faves, Kiehl’s, is hosting their 8th annual LifeRide for amfAR to bring awareness about the rise of HIV diagnoses in young people with the help of some pretty rad celebs, like Charli XCX.
This annual motorcycle ride raises funds as well as awareness, which is particularly important since the focus of this year’s message is on a generation that wasn’t yet born when the epidemic first came to the public consciousness. This is to ensure that HIV/AIDS awareness and research rises to the top of their minds.
As part of the project, Charli XCX released a PSA with Kiehl’s LifeRide for amfAR to get the word out as early as possible.
Charli XCX shares key statistics that younger people need to be aware of to protect themselves and reach out and help others. The fact that 1 in 5 new HIV diagnoses are people between the ages of 13 and 24 is particularly sobering, and we hope that this encourages young people to take action.
Along with the PSA, Kiehl’s is releasing a limited-edition hand lotion called Ultimate Strength Hand Salve, $28.50. You can pre-order it right now, and it will ship on July 24th! The best part? Not only will your hands be silky smooth, but 100% of the net profits from the sale of the lotion (up to $25,000) will benefit amfAR.
The Kiehl’s LifeRide for amfAR begins July 31st in Minneapolis and ends on August 7th.
There will be stops at Kiehl’s stores in Chicago and Indianapolis, before ending in Nashville. It’s not just Charli XCX who will be joining in, you can also expect to see the awesome actors like Ian Bohen, JR Bourne, Gilles Marini, Tyler Posey, among others riding along and chatting with everyone.
Join Kiehl’s and amfAR in the fight against HIV/AIDS by getting your own Ultimate Hands Salve or by supporting LifeRide and heading out to meet them when this hits your city. Get the full details, here.