If you’re a fan of Vitamin C-infused beauty products, the wonders of K-beauty, and shopping at Barneys, then you will be a happy camper. Why are we predicting your happiness?! Well, on Monday the K-beauty brand Vitabrid C12 launched at Barneys, making it the first-ever Korean beauty brand that will exclusively be sold at the store.
For those unfamiliar with the brand, the whole Vitabrid C12 Line is formulated with their brand-new proprietary Vitamin C complex. It’s patented with a Layered Double Hydroxide (LDH) Technology that boasts the ability to deliver active Vitamin C enzymes to your skin and hair for hours after application. This helps to boost collagen production and protect your skin and hair from sun damage.
Most of the Vitabrid C12 products cost between $25 to $80, so there’s a nice price range to pick from!
In a press email to HelloGiggles, the Global Business Manager of Vitabrid C12, Ron Choi, shared that he hopes this launch will help the brand grow an even larger international following.