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Maybelline x Puma
Credit: Courtesy of Maybelline

The business of collaborations has become a major part of the fashion and beauty industries. In fact, it seems that these days, every other collection announcement has turned into a partnership between two existing brands. Not that we don’t love a good collab, but we will admit it’s become harder for one to surprise us. But earlier this week, when Maybelline New York announced via an Instagram reveal that it would be partnering with Puma on a line of makeup, we were truly pleasantly surprised by the news.

The PUMA x Maybelline New York collab features 12 makeup products, from a mascara to lipsticks to eyeshadow sticks, and blends fashion, beauty, and sports for what the brand is calling a “high performance, street style-inspired makeup collection.”

“PUMA and Maybelline are synonymous with on-trend, high-performance products,” said Leonardo Chavez, Global Brand President, Maybelline New York in a press release. “Maybelline’s collaboration with PUMA makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles.”

The products in the collection will “resist water, sweat, and fading so they can keep up with your lifestyle.”

Maybelline-Puma-Adriana.jpg
Credit: Maybelline New York

Model and longtime Maybelline spokesperson Adriana Lima will be the face of the limited edition PUMA x Maybelline campaign, which will launch at the beginning of February.

Until then, take a look at some of the products we’re already drooling over.

PUMA x Maybelline New York Eye Duo Stick in “Goals” and “Courage”


A portable, double-ended eyeshadow stick is just the thing you need in your gym bag.

PUMA x Maybelline New York Eye Duo Stick in “Goals” and “Courage”


One side is metallic while the other is matte.

PUMA x Maybelline New York Smudge-Proof Mascara in “Very Black”


If Maybelline’s long, long history of creating great mascaras is any indication, you’ll want to scoop this one up.

PUMA x Maybelline New York Matte Ink Lipstick in “Unstoppable”


We love Maybelline’s ultra-longwear matte lipsticks, so this is sure to be a hit.

PUMA x Maybelline New York Face Duo Stick in “Hustle” and “Burn”


A blush and highlighter combo? Genius.