In this super rad photo project by Shameless Photography, artist Sophie Spinelle, along with collaborators Carey Lynne and Maxine Nienow, transformed a diverse group of women into “classic” pin-up girls, and we’re just floored. Spinelle, who founded Shameless in 2009, did so with the intention and goal of making women of all different body types and skin tones feel gorgeous and comfortable with their natural bodies, no matter what they’re wearing (or not wearing).
Her approach? Pops of color, vintage inspirations and a little sass. At the core of Spinelle’s philosophy, she believes that no person should feel like they have to be celebrity to look and feel beautiful and glamorous. Beauty, above all, should be equated with confidence and empowerment, not the size of your jeans. Working with women from all over the world, Spinelle, Lynne and Nienow, challenge society’s idealized views of beauty by reimagining the every-day woman as a glam, retro pin-up. The photos are campy, fun, and gorgeous.
“Shameless was born out of a personal longing,” Spinelle tells Hello Giggles. “It took me a long time to embrace my girly side, and even longer to admit that I wanted to play with glamour. There was a voice in my head saying, ‘Uh-uh. No way. You can’t pull that off!’ Your hair is too frizzy, your chest is too small, your thighs are too dimpled.” Ultimately, the project was a way to challenge traditional beauty standards through a retro pop lens. “The idea for Shameless emerged because I wished there was a truly safe and welcoming space for people to play with their fantasies of who they are and who they want to be,” she tells us.