Old Navy is getting in on the cosmetics game by releasing their own private label beauty line
The store is known for its denim as well as embracing different shapes and sizes when it comes to their clothes, but it seems they’re venturing into the world of beauty and we’re excited.
According to WWD, via The Huffington Post, Old Navy is launching their own private label beauty line called “Kindred Goods,” which will include hair and body mist, hand cream, eau de parfum, body scrub, and body lotion products.
The beauty line will include three different scents — Sea Salt & Fig, Sweet Cream & Honey, and Orange Blossom & Tea.
The price point is line with Old Navy’s affordable clothes, ranging from $6 for the hand cream to $12 for the fragrance.
This isn’t the first time Old Navy has ventured into the beauty game. Previously, they partnered up with other cosmetics brands, such as E.L.F and Burt’s Bees, to sell in their store. But this is the first private-label beauty line that will be on their shelves.