This story originally appeared on People.com.
If you're a drugstore beauty lover, Maybelline's assortment is a destination. On top of stocking some of the best concealers you can get for less than $10 and a new mascara that TikTok dubs magic in a tube, the brand's Total Temptation Eyebrow Definer Pencil has over 32,000 five-star Amazon ratings—and the coveted spot of Amazon's number-one best-selling brow product, for some very good reasons.
Scrolling through the brow pencil's 4,000+ five-star reviews, shoppers can't heap enough happy praise onto the pale pink, twist-up brow shaper. Its stand-out features include that the tip is diamond-shaped so you can use it for "precise, hair-by-hair definition," or the broader side for a quicker fill that still "gives you total control." Thanks to the angles that the self-sharpening tip creates, it's so intuitive that shoppers call it "by far the easiest eyebrow pencil" they've ever used.
The double-edged design is a lifesaver for shoppers who say they have "little to no eyebrows" and "big bald areas," where smaller-tipped brow pencils take forever to fill in and leave them constantly needing to re-up. "If you have sparse eyebrows, this is a godsend!" one person titled their review, as another headlined theirs, "I don't know if I'd want to use anything else ever again because I love it so much." It also excels in drastic circumstances, like covering a scar or filling in half an eyebrow that went missing. Even brows that are "really hard to fill in and make it look natural" look impeccable with the Maybelline in hand, shoppers say.
They write that it goes on easily with a smooth, creamy finish, so there's no need to push the pencil against your skin and risk accidentally dislodging brow hairs (the worst). No less helpful is the spoolie brush that caps the pencil's other end: "The little brush blends perfectly and leaves you with a natural look," even for self-described makeup novices. And there's no fading through the day, shoppers say, even if you find yourself smoothing down unruly hairs often or living through hot, humid weather.
Shop it! Maybelline New York Total Temptation Eyebrow Definer Pencil, $5.97 (orig. $6.99), amazon.com
The brand nailed it on the color selection as well, with hundreds of shoppers mentioning that the pencil's four shades miraculously mesh with their coloring where other products look unnatural. A redhead who describes themself as "Casper's cousin" found herself loving the blonde tone, and over 30 other reviews from fellow redheads confirm that it's no fluke—the blonde is a "perfect neutral" to match any hair color. On the other end of the spectrum, shoppers with dark brown and black hair love the "very deep, dark brown color" of the deep brown for a finish that makes sparse brows look "professional in seconds" (even if you have a "wild toddler" running around like this reviewer).
The cherry on top? According to shoppers, it bests even luxury brow pencils and is available for a fraction of the cost. It typically goes for $7, but Amazon's currently offering it 15 percent off at $6. For that amount, it's a must-buy—or according to some shoppers, a must-buy-four so they don't run out of the "Goldilocks just-right" pencil. In the words of one person, "maybe there's a reason Maybelline's survived and thrived for 115 years."