Stop what you’re doing — Ulta just revealed their exclusive Urban Decay palette and it is so pretty, you might just faint. (JK.) The Urban Decay Afterglow Highlighter palette features four Ulta-exclusive shades: Bliss, NSFW, Peroxide, and Side Piece. We have been raving over this eight-hour powder highlighter for about a year, and it is so exciting to see new exclusive shades as part of a palette. The warm hues are perfect for summer! The Afterglow palette will be available in stores and online at Ulta.com, June 4th. This gives our wallets a chance to recover from falling for the entire Urban Decay X Basquiat collection.
Seriously, how perfect are those rose gold highlighters? The pink packaging is totally darling, too!
Ulta Beauty promised to reveal the shades on Insta if they got 30K likes on a sneak-peek post.
Fans were all about it, and the post reached over 32K likes in under three hours.
We love that beauty companies, big and small, are utilizing social media to build hype and reveal products. It’s so exciting! With the addition of MAC counters and exclusive products, it looks like we will be heading to Ulta Beauty stores a lot more. We don’t have a price point for the UD Afterglow palette just yet, but once we do, we’ll let you know.