Credit: @jarrytheworst /

If you’re not in the ivory to tan spectrum, the struggle is real when it comes to buying foundation. Sure, brands like Kat Von D and Anastasia Beverly Hills have made great progress, but there’s still a fair amount of lines that are still totally behind. For brown-skinned babes, it can prove especially difficult to find a shade that matches in color and undertone — oh, and good luck finding a contour shade if you’re anything deeper than almond-colored.

Instagram account @makeupformelaningirls just put us on to a new cosmetics brand called Koyvoca that has an incredible 21 shades of brown, and all we can say is, “WOW.”

Koyvoca’s cream to powder foundations are buildable, have a matte finish, and are only 16 bucks.

Koyvoca has also addressed the issue of contour options, offering a very deep range of contour creams — and they’re only 12 bucks!


Yasss, ICON!

Okay, this deeper shade of orange color corrector is pure GENIUS. Get it here for $12.


And all these different shades of gold highlighter? *swoon* (A mere 12 bucks as well.)


Head over to to shop their foundations, concealers, setting powders, highlighters, and lip colors and follow them on IG for updates on future launches.