Lourdes Avila Uribe
Updated March 22, 2017

Is there anything you can’t get at good old Target? It’s impossible to leave without a full cart even if you just go in for one thing — and now it’s going to be even harder because soon they’ll carry Honest Beauty products making it even easier to shop that beloved brand! Til now, we could only get these products at Ulta or Honest Beauty’s website, so it’s a huge coup for Target to have them available in their stores.

The trend toward clean, natural makeup and beauty products is only growing, and Target knows that they need to jump on the bandwagon. They started carrying indie brand S.W. Basics last year, and we are so excited they are continuing in this direction by adding Honest Beauty products as well. This will be the first store to carry the brand — that’s a huge deal!

Where will we even begin?

The Honest Beauty line will be arriving in Target stores and online starting March 26th. Plus, there will be over 30 skin care and makeup products to shop. And since Honest Company products are known to be affordable, you don’t have to worry about breaking the bank while splurging on some good-for-you makeup products! Most products are under $35, too!

Their clean, simple packaging is the perfect aesthetic companion to their brand commitment to high quality, simple products that don’t have questionable ingredients. Can’t you just see them lining your bathroom?

They look super high-end and just couldn’t be more accessible. We adore it!

Honest Beauty

We’re glad to know that we have yet another excuse to get our booties over to Target and treat ourselves to these lovely products. If they’re good enough for the beautiful Jessica Alba, they’re definitely good enough for the rest of us!

Honest Beauty

Speaking of, Jessica told Target she loves using Honest Beauty’s Magic Balm ($18), Truly Lush Mascara and Lash Primer ($22), and the Deep Hydration Cream ($34) to name a few.

Honest Beauty

So if you really wanna channel Jessica, you totally can the next time you head out to Target.