Amanda Grace
Updated Dec 13, 2016 @ 12:13 pm
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Credit: Makeup Geek

We are used to short YouTube videos premiering new products, but Marlena Stell, the queen behind Makeup Geek, has just released a video for their new lipstick collection that had our wallets out before the end credits rolled. If a regular product promo is a trailer for the product, think of Makeup Geek’s nearly 10-minute video as a blockbuster hit.

While premiering the ENTIRE lipstick collection, Marlena also gave us inside information on the process behind the line while also getting a chance to see the super innovative lipstick storing box that comes with it. Marlena considers herself a beauty educator and taught us that the production of Makeup Geek is done all custom in the US, which really gives the brand value over simple “label only'”makeup companies.

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The Makeup Geek lipstick collection includes three types of products: The Iconic Lipsticks are highly-pigmented shades that come in both matte and shine finishes while The Plush Mattes are made with a velvety mousse formula that dries flat but stays soft. The Plush Cremes are a hybrid cream/mousse that sits on the lips without settling into fine lines and leaves a hit of a shine on the lips.

The Iconic Lipsticks, $15 each

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The Iconic line is definitely full of classics we should all have in our makeup bag! And we think Saucy is going to get a lot of use for the holidays!

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Plush Mattes, $12

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We love these fun colors like Daredevil and Wild Child! At only $12 we want them all!

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Plush Cremes, $14

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The cremes are a couple dollars more due to containing more actual product, which we definitely need!

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As part of the launch day celebration, each type of product is currently available to purchase as a complete set!

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The Iconic Lipstick set promptly sold out, but you can still get the Plush Lip Creme set for $85, and the Plush Lip Matte set for $150.

Credit: Makeup Geek

Watch Marlena’s video below: https://www.youtube.com/watch?v=

Which Makeup Geek swatch is your favorite? We can’t choose, we want them all!